How we use NLP at Barion

Barion Payment Inc. is an essential player in the Hungarian online payment market. In exchange for lower payment fees, Barion merchants can choose to share consented data of their customers, which is collected and stored in our data warehouse. This huge amount of unstructured data is turned into marketing segments with the help of neural networks.

This case study tells what NLP techniques, tools, architecture and models we use to turn the data into a monetizable structured data.

Balogh Zoltán
Senior Data Scientist, Barion Payment Inc.

Senior data scientist at Barion Payment Inc., online anonymity researcher and machine learning enthusiast.