Abstract

Building a GenAI product might seem straightforward—until you try to do it at scale.

Elementor is the world's leading website building platform for WordPress. AI is deeply integrated within the main product helping users become more productive, innovative, and follow best practices while building the web.

With millions of users, challenges like fault tolerance, vendor flexibility, and developer experience become mission-critical.

In this talk, we will learn how we designed a robust, scalable infrastructure that seamlessly integrates multiple AI vendors and effortlessly switches between them when needed to support Elementor's scale and user base.

Packed with real-world examples, this session equips you to navigate the hidden challenges of scaling GenAI products.

Speaker

Dennis Nerush

Director of AI Engineering @ Elementor

Dennis Nerush is the AI Director at Elementor and has over 15 years of experience as a developer, manager, director, and advisor. He’s a seasoned leader, writer, public speaker, and mentor. Dennis is passionate about complex technological challenges, culture, and people growth. He constantly looks for ways to improve and optimize team performance and personal skills. Dennis founded dozens of teams and helped countless managers boost their leadership skills. In his free time, Dennis loves cooking and spending time with his kids.
His main goal is to help people get to the next level.